The Union Bank & Trust Center

Venue | Community | Facility | Invest | Q&A

“We sit in the midst of an incredibly successful period in the history of JMU Athletics, and this facility and the Union Bank & Trust partnership will ensure that our basketball programs are a part of that success.”
-Jeff Bourne, Director of Athletics

Fan Experience

View the Madison Plan » | View the Athletics Strategic Plan »

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Community Engagement

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Practice Facility

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Give Your Support

The Union Bank & Trust Center is a facility that will enhance both basketball programs, along with the experience of fans, students and the rest of the JMU community.

Features of the facility include a club area, courtside seating with private courtside hospitality, state-of-the-art lighting and audio technology, a student club area, expanded concessions, a multipurpose group event space, a team store and a 1,500 space parking deck adjacent to the facility. Additionally, the highlight of this facility will be a separate practice gym with coaching staff offices, academic areas, locker rooms, team meeting rooms and designated strength and conditioning and sports medicine areas for the teams.

The partnership with Union Bank & Trust allows us to proceed with our construction plans, but we are still in need of your support to ensure we reach completion of this project with all of the outlined amenities. The future of this facility depends on you!

Give Now

Levels of Support

Leave your mark and a lasting legacy by financially supporting the Union Bank & Trust Center project. All gifts to the project make a difference! Please consider supporting at one of our giving levels. Payment plans are available. All pledge payments must be completed by June 30, 2020.


- Placement on the Charter Wall inside the new Union Bank & Trust Center
- Special invitation to the ground breaking ceremony
- Unique updates throughout the construction


- Placement on the Charter Wall inside the new Union Bank & Trust Center
- Special invitation to the ground breaking ceremony
- Unique updates throughout the construction
- Private tour of the facility before it is open to the public


- Placement on the Charter Wall inside the new Union Bank & Trust Center
- Special invitation to the ground breaking ceremony
- Unique updates throughout the construction
- Private tour of the facility before it is open to the public
- Invitation to the Union Bank & Trust Center “Special Event”


For information on additional giving opportunities,
please click here or contact Mike Fisher by phone at 540-568-5649 or by email at

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Why does JMU need the Union Bank & Trust Center?

In order to fulfill the mission of JMU Athletics, the Union Bank & Trust Center is required to contribute to an enhanced student, and student-athlete, experience. This facility will be an asset to the university and a community showplace for the entire Shenandoah Valley. The facility will have patron amenities and comforts, which will lead to higher attendance numbers for all venue events. In addition, the current facility does not meet the needs of the basketball programs, particularly in regards to training and workout facilities, locker rooms, offices and practice space. Further improvements are needed in the areas of technology, ingress/egress, hospitality areas, media space, patron comfort, game day atmosphere (videoboard/sound system) and seating sightlines.

What are the planned uses for the facility, both for athletics and the university as a whole?

As a university asset, the Union Bank & Trust Center will be the home for the men's and women's basketball programs along with university graduations and other student gatherings. As this facility will be a regional showplace, it will draw additional events to campus to enhance the overall student experience – a trademark of the mission of JMU Athletics.

How does it fit athletics/university strategic planning?

The Union Bank & Trust Center is a central priority of The Madison Plan as well as Engaged in Excellence, JMU Athletics Strategic Plan, and is the primary fundraising project for JMU Athletics.

How does this facility impact the prospect of a move to an FBS conference?

In the event JMU is offered an invitation to an FBS-affiliated league, a thorough and thoughtful recommendation will be made to the JMU Board of Visitors. No such invitation has been extended. The Union Bank & Trust Center is about providing the highest level experience for our student-athletes and general student population.

There have been many recent athletics projects (Bridgeforth Stadium Expansion, Veterans Memorial Park, Sentara Park), why so much emphasis on athletics?

Athletics is a vital part of the college experience and a common way for alumni to stay engaged with the university after graduation. New and enhanced facilities improve the quality of the current student-athlete experience and provide comfort and amenities in which to engage alumni of all ages. With the new and current construction being prioritized for academics (ISAT, etc.) and student experience (UREC expansion), the athletics facilities had become antiquated.

What is the project timeline, including completion of drawings, beginning of construction, and ready for use?

The construction is set to begin in the spring of 2018 with completion in time for the 2020 basketball seasons.

What is the location of the building?

At the northwest corner of Carrier Drive and University Boulevard on East Campus (across Carrier Drive from E-Hall).

The master plan from a few years ago showed the building at the old softball location, what changed?

The current location has been selected in conjunction with campus planning to better address traffic ingress/egress and the opportunity to include a parking garage that will benefit campus as a whole.

What will happen to the old Convo and parking?

The university is examining several options for the future use of the current Convo. The final decision has not been made.

What type of premium seating will the facility have?

The current plans call for roughly 600 club seats and courtside seats on the floor for donors.

What are plans for student seating?

The students are a critical part of the gameday experience. We are exploring different options for lower bowl seating to further engage our students in order to enhance their positive impact on the game.

What is the recruiting impact of this building, both for student-athletes and the overall student body?

This building will be an asset to campus and will impress all potential students and student-athletes. JMU is attractive to many of the finest basketball prospects due to our student life, academic reputation and the overall beauty of our campus, among other reasons. Several of these recruits who wanted to come to JMU decided to play at other schools in large part because of the state of the current facility when compared to other interested universities. Erecting a state-of-the-art facility will significantly close that gap. Today's consumers, which includes students, require a top-tier experience when they come into a facility, and this facility will meet those needs.

Why was it important to include a practice gym?

Similar to the Forbes Center and its rehearsal spaces, the practice gym will provide our student-athletes with a classroom in which to develop skills used to represent the university in competition. This space will also ensure that our basketball teams can practice with a regular schedule when other events occupy the main facility floor.

How does the new state law capping the student fee for athletics impact this building project and its financing?

House Bill 1897 will have no impact upon this project or the financing for the facility.

How can I track the progress of the project?

Periodic updates can be found at

How can interested donors get involved?

For naming opportunities within the facility,
contact Mike Fisher, Assistant A.D. for Development, at 540-568-5649 or email at

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